Corey Rawdon

Where to find me?

Presently serving at Amazon as the head of Worldwide CRM for Amazon Marketplace where my teams are building cloud-computing solutions for over 3600 sales and marketing users worldwide. I oversee all strategy, development, and operations of our CRM technology roadmap and am the business leader for Salesforce, Pardot, Informatica, and a suite of internal sales tools. In this role, I focus on ideating mechanisms that drive meaningful business change, challenging the status-quo at every roadblock until I break it down, and advocating for my teams to ensure they get the support needed to be effective every day.

"Use your match to strike the fires that need to burn—do not focus on frivolous fires."

Corey Rawdon

Get to know Corey

Prolific stick-figure artist ideating methods and mechanisms to change the world—or at least make a small dent.

01. Exposure

15+ years of industry, consulting, and startup experience in CRM technology and business strategy

02. Career Experience

Leadership of large-scale ($100MM+) CRM businesses for Fortune 100 companies with global experience.

03. Industry Verticals

Technology, media, manufacturing, life sciences, health systems, and advertising.

04. Leadership Style

Topgrader who leads teams with radical candor and psychological safety.

05. Employment Strategy

The Medici philosophy of patronage is spot-on for building teams. Hire talented people and give them impossible jobs.

06. Risk Seeker

Having founded and failed in launching two startups I know the value of learning from calculated risk failures.

March 7, 2017 in Professional, Strategy

Keep it, fix it, or kill it—what to do with your aged Salesforce implementation

On 4 October 2016, I took to the Dreamforce stage to deliver a talk on what I did with the 10+ year old Salesforce instance I inherited at Amazon. Spoiler alert:…

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