CV, Resume Details

Corey Rawdon Profile Photo

PROFILE
Corey is a recognized thought leader who brings creative ideation and leadership to the pharmaceutical, advertising and technology verticals with his areas of expertise being Salesforce CRM, social media, portfolio management, Six Sigma process methodology and business transformation consulting. He holds the Salesforce.com Certified Consultant and Advanced Administrator credentials, the PMP (Project Management Professional) credential and certificates in Six Sigma. His career experience includes US and international roles with a keen focus on re-engineering business processes, building brand value and creating high-performance teams.

PROFESSIONAL RECOMMENDATIONS
Professional recommendations can be viewed on LinkedIn via the following link: LinkedIn Profile

Deloitte Consulting LLP (March 2011 – Current)
DALLAS, TEXAS
MANAGER, EMERGING SOLUTIONS

Leader in the Salesforce.com consulting practice focused primarily on the healthcare, social and consumer/industrial products verticals. Managed client engagements within the Salesforce.com Sales, Service, Custom and Collaboration clouds including proposal and practice development work, engagement scoping/negotiation and delivery team leadership. Successfully led the build and deployment of one of the fastest service cloud implementations to date (3.5 days from start to launch with follow-on work to build out additional functionality and enhancements) utilizing rapid iteration prototypes to match the client’s business operations and culture. Worked to build the firm’s eminence within the emerging social business and social enterprise space by contributing written opinion pieces to help educate and spur conversation on the ever-evolving landscape and presenting new potential product and service offerings.

Elected Vice President, Business and Professional Development of the Dallas GLOBE (gay and lesbian affinity group) chapter in October 2011 with a focus on building the professional connections of the chapter members, increasing education on building social eminence and improving the overall visibility of the chapter within the local community.

AmerisourceBergen Specialty Group (August 2008 – February 2011)
FRISCO, TEXAS
SALESFORCE.COM IMPLEMENTATION CONSULTANT, MARKETING RELATIONSHIP MANAGER

Implementation manager for seven CRM Salesforce (SFDC) implementations; four specialty drug distribution services instances, two patient-focused, client-facing instances (one international deployment) and one client customer-portal instance. Owned responsibility for client relationships, business development, negotiating program scope, creating risk mitigation strategies and placing product in service. Staffed and managed, mentored teams of senior business analysts, project managers and SFDC administrators to execute Salesforce.com implementations.

Marketing relationship manager for information technology teams to speciality group business units. Crafted initial social media strategy for all channels including Twitter, Facebook, YouTube, Foursquare and healthcare provider (HCP), patient forums. Created engagement strategy for Twitter, Facebook and launched custom pages on social media sites. Developed lead generation strategies utilizing SFDC sales automation and content. Guided business units on program implementation and post-launch maintenance.

imc2 (June 2007 – May 2008)
DALLAS, TEXAS – LONDON, UNITED KINGDOM
GLOBAL PROGRAM, PROCESS MANAGER

Global program leader for international expansion of the agency’s office in London, UK. Researched potential office site locations with facility directors and initiated lease discussions. Managed client relationships while delivering project work for GlaxoSmithKline (GSK) with their global launch of alli (FDA approved weight loss drug); Gillette Global Grooming with their launch of a senior management cockpit for all international product offerings; and IAMS with their marketing efforts around pet food offerings in the UK. Assisted General Manager in crafting account management and project management guidelines for dual work-streams on client work utilizing teams on both sides of the Atlantic.

Drove higher adoption rates for the agency’s enterprise program management tool by listening to targeted feedback, managing enhancement requests and reengineering all training and support functions. Served as subject matter expert on program management methodology and its implementation into client work, resource management and scope negotiation. Led program work on the Pizza Hut Interactive account utilizing email campaigns, website refreshes and advertising media distribution.

Capital One Auto Finance (December 2006 – June 2007)
PLANO, TEXAS
MANAGER, BUSINESS RISK OFFICE

Led enterprise-wide scrum, agile teams and projects to identify, classify and mitigate risks within the areas of business reputation, operations, long-term strategy, legal and regulatory compliance. Directed process reengineering efforts to mitigate high-priority risks of the $234MM net income operating unit realizing a 12% year-over-year decrease in process defects.

McKesson Corporation (November 2005 – December 2006)
WESTLAKE, TEXAS
MANAGER, OPERATIONAL EFFECTIVENESS

Directed project managers, business analysts, workforce planners, quality analysts and training specialists as leader of the Operational Effectiveness (OE) Office. Created the OE office by realigning business teams under one consolidated leadership umbrella to realize process efficiencies, improve service offerings to multiple business sites, and better manage operational spend of the $23MM operating budget. Realized a budgeted savings of $134k year-over-year by retiring inefficient reporting technologies and redeploying headcount. Managed call center planning and operations for drug distribution sites and provided process leadership during the closing of one call center.

Assumed leadership of the training department and overhauled the group into a design and delivery team by shaping the team from the bottom up with new job descriptions, skill requirements and the hiring of new team members. Re-factored job descriptions for the reporting and analytics department, oversaw the human resource efforts to staff the new roles and directed team work-streams to create a new metrics suite for call center and sales management.

Dell Inc. (June 2000 – November 2005)
SIX SIGMA BUSINESS CHAMPION • AUSTIN, TEXAS
QUALITY PROGRAM MANAGER • ROUND ROCK, TEXAS
BUSINESS ANALYST II, METRICS SENIOR ANALYST • NASHVILLE, TENNESSEE

Championed Six Sigma projects for Dell Americas Manufacturing in the product engineering and quality teams. Mentored Six Sigma Green Belts on project selection, analysis, improvement and control while serving on the review board of all Six Sigma certification projects and Kaizen events. Fashioned long-term strategy for achieving the organization’s $25MM year-over-year savings goal and achieved 60%+ of that goal in only four months. Created methodology for inclusion of hard, soft and cost avoidance savings from completed Six Sigma projects on departmental budgets and educated business owners on Six Sigma practices and programs.

Managed global quality program for 7 international and outsource partner sites with 1600+ agents. Led overall quality management strategy to align international sites with domestic site guidelines and recovered an underperforming program to a passing score in three months. Manufactured a new audit strategy that focused on rep behavior versus personality and realized a decrease in solution failure rates of 22% year-over-year.

Awarded Six Sigma Black Belt certification for achieving a reduction in operating expenses of $1.2MM year-over-year while increasing customer satisfaction rates by 17% year-over-year by implementing new call center reporting and audit programs with new call center queues designed to assist high-touch customers. Developed statistical model to align support costs with marketing campaigns thereby creating an early warning system of expected increases in support requests for both personal and business consumers.

PROFESSIONAL CREDENTIALS/MEMBERSHIPS
Bachelor of Science in Business Marketing — University of Phoenix, October 2009
Salesforce.com Certified Consultant, Certified Administrator
Six Sigma Black Belt
Project Management Professional, PMP — Member, Project Management Institute, PMI

MEDIA AND EMINENCE
Impact of Social Sentiment on Sales and Marketing: Blog Post
Opinion on the impact of social sentiment analysis on sales and marketing functions.

Social Media Marketing and Web 3.0: Blog Post
Discussion on the relevance of social media marketing within the context of the next generation social web.

Presenter at Dreamforce 2010: Video and Blog Post
Case study on practical examples of success in the service cloud (Salesforce.com).