Corey Rawdon - Strategy, Consulting and Ideation Mobile Device Operating System Profiles

dea: Create login profiles for mobile device operating systems similar to the login profiles for laptop and desktop computer systems. This creates the ability to segment applications, data and metadata by profile which would eliminate the need to carry multiple devices to accomplish the same task. ackground: I’ve always been reluctant to procure a corporate [...]

Corey Rawdon

Corey Rawdon - Strategy, Consulting and Ideation Lessons from the Dalai Lama

ecently I had the opportunity to hear His Holiness the 14th Dalai Lama speak in Dallas as part of the Hart Global Leaders Forum at SMU. The Dalai Lama, renowned spiritual leader of Tibet and a Nobel laureate, received an honorary degree and delivered a special lecture to an auditorium full of school children, college [...]

Corey Rawdon

Corey Rawdon - Strategy, Consulting and Ideation Cliffhangers Killed the Modern Commercial

Commercials are funny little things aren’t they? Sometimes hated, sometimes loved, sometimes searched for but mostly just ignored; commercials have become at times the bane of our existence. Outside of the Super Bowl, when the world purposefully uses services like TiVo to record commercials or social media to find commercials, I find for the most [...]

Corey Rawdon

Corey Rawdon - Strategy, Consulting and Ideation (e)COREYR – My foray into Empire Avenue

{EAV_BLOG_VER:210172b055009462} (Empire Avenue needed to verify my blog so it sounded like a great time to write a blog post!) Thanks to some /gentle/ pushing from my friend Brad I decided to try out Empire Avenue, the stock market of the social web. At first glance the game was a bit overwhelming; however, the thrill [...]

Corey Rawdon

Corey Rawdon - Strategy, Consulting and Ideation Impact of Social Sentiment on Sales and Marketing

When Salesforce acquired Radian6 in March 2011 the social business world was all aflutter on what this meant for the cloud computing powerhouse and the Rolls Royce of social media monitoring. Since then there has been much speculation on what Salesforce plans to do with the company and its technology and many hope that Dreamforce [...]

Corey Rawdon

Corey Rawdon - Strategy, Consulting and Ideation Foursquare for Healthcare

Foursquare Day 2011 (4/16) was bigger, better and bolder (check out that #4SQDay badge!) than in 2010. With over 3MM check ins to the service that day Foursquare experienced their best day ever and celebrated with multiple parties all across the globe. New York Mayor Michael Bloomberg even got in on the action by officially [...]

Corey Rawdon

Corey Rawdon - Strategy, Consulting and Ideation Social Media Marketing and Web 3.0

What if social media marketing was more about using your social graph to learn your socialnicity to better determine what products, services and brands you would be interested in and less about serving you random advertisements based on keywords brands have bought? Herein is the concept of socialnicity, or a person’s social ethnicity (unrelated to [...]

Corey Rawdon

Corey Rawdon - Strategy, Consulting and Ideation Patient Compliance Reminders and Social Media

Ensuring that patients adhere to their specialty-drug therapy program is a manual, time intensive and sometimes ineffective task. The traditional methods of telephone calls and direct mail letters no longer apply to today's social patient. The social patient needs to be connected within the communications medium they are most comfortable: social media. My idea reaches out and improves communication to the social patient: deliver program compliance reminders in a secure way (protect ePHI for HIPPA compliance) to the patient via a medium where they are most likely to consume the content.

Corey Rawdon

Corey Rawdon - Strategy, Consulting and Ideation Dreamforce Presentation & Salesforce.com Consultant Certification

December was a busy and professionally successful month for me as I was asked to co-present a session at Dreamforce '10 and became a Salesforce.com Certified Consultant and a Salesforce.com Certified Administrator.

Corey Rawdon

Corey Rawdon - Strategy, Consulting and Ideation #MCCSM Advisory Board Application

The Mayo Clinic Centre for Social Media (MCCSM) has crowdsourced the application process for the final 12 seats of their external advisory board. This blog post and associated video is my application.

Corey Rawdon