dea: Create login profiles for mobile device operating systems similar to the login profiles for laptop and desktop computer systems. This creates the ability to segment applications, data and metadata by profile which would eliminate the need to carry multiple devices to accomplish the same task. ackground: I’ve always been reluctant to procure a corporate [...]

When Salesforce acquired Radian6 in March 2011 the social business world was all aflutter on what this meant for the cloud computing powerhouse and the Rolls Royce of social media monitoring. Since then there has been much speculation on what Salesforce plans to do with the company and its technology and many hope that Dreamforce [...]

Foursquare Day 2011 (4/16) was bigger, better and bolder (check out that #4SQDay badge!) than in 2010. With over 3MM check ins to the service that day Foursquare experienced their best day ever and celebrated with multiple parties all across the globe. New York Mayor Michael Bloomberg even got in on the action by officially [...]

What if social media marketing was more about using your social graph to learn your socialnicity to better determine what products, services and brands you would be interested in and less about serving you random advertisements based on keywords brands have bought? Herein is the concept of socialnicity, or a person’s social ethnicity (unrelated to [...]

Ensuring that patients adhere to their specialty-drug therapy program is a manual, time intensive and sometimes ineffective task. The traditional methods of telephone calls and direct mail letters no longer apply to today’s social patient. The social patient needs to be connected within the communications medium they are most comfortable: social media. My idea reaches out and improves communication to the social patient: deliver program compliance reminders in a secure way (protect ePHI for HIPPA compliance) to the patient via a medium where they are most likely to consume the content.

December was a busy and professionally successful month for me as I was asked to co-present a session at Dreamforce ’10 and became a Salesforce.com Certified Consultant and a Salesforce.com Certified Administrator.

The Mayo Clinic Centre for Social Media (MCCSM) has crowdsourced the application process for the final 12 seats of their external advisory board. This blog post and associated video is my application.

Pharmaceutical manufacturers and wholesalers, Flu shot / medical providers and Foursquare product managers listen up; I have an idea for you!

Idea: Pharmaceutical companies and flu shot providers (or the CDC) should partner with Foursquare to create a Flu Badge that would be awarded upon a checkin including the phrase “flu shot”.

Foursquare product and business development managers listen up; I’ve got a great idea for you!

IDEA: Restaurants and retail locations should partner with Foursquare to offer DYM “Defend Your Mayorship” time-boxed discounts