All Posts

March 7, 2017 in Professional, Strategy

Keep it, fix it, or kill it—what to do with your aged Salesforce implementation

On 4 October 2016, I took to the Dreamforce stage to deliver a talk on what I did with the 10+ year old Salesforce instance I inherited at Amazon. Spoiler alert:…

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July 8, 2013 in Professional, Strategy

Social 501 – The Social Eminence Masters Class

Welcome to Social 501, the final post in a five-post series about mastering social to build your personal/professional brand eminence. Social 501: The Masters Class In the first four posts…

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July 1, 2013 in Professional, Strategy

Social 401 – Thought Leadership and Eminence Building

Welcome to Social 401, the fourth post in a five-post series about mastering social to build your personal/professional brand eminence. Social 401: Thought Leadership and Eminence Building In Social 301…

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June 27, 2013 in Personal

Ceasing Development Work on Curatiant as a SMMS

The sea change in social business engagement presses forward; however, development on Curatiant, the product I built to help guide companies in this transformation, will cease. It all began in…

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June 24, 2013 in Professional, Strategy

Social 301 – Managing Your Social Footprint

Welcome to Social 301, the third post in a five-post series about mastering social to build your personal/professional brand eminence. Social 301: Managing Your Social Footprint In Social 201 we…

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June 16, 2013 in Professional, Strategy

Social 201: Building Value with Twitter

Welcome to Social 201, the second post in a five-post series about mastering social to build your personal/professional brand eminence. Social 201: Building Value with Twitter In Social 101 we…

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June 10, 2013 in Professional, Strategy

Social 101: Getting Started with Twitter

Welcome to Social 101, the first post in a five-post series about mastering social to build your personal/professional brand eminence. Whether you are new to social or an old pro…

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September 29, 2012 in Professional, Strategy

Meet the new social marketing, support and sales teams (your employees)

On 9 February 2011 I started circulating what was then a controversial tenet: Social media at a company should be open to everyone, not just a select few. I posited…

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June 30, 2012 in Professional, Strategy

Is Twitter Too Big To Fail?

Today on social media day and in the wake of Facebook’s (successful or unsuccessful, you decide) IPO I pose the question, “Is Twitter too big to fail?”. Twitter is a…

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June 4, 2012 in Professional, Strategy

The New Social Business Engagement Equation

Conversations between a social business and their alumni (read: customers) and partners should be, well, an actual conversation. Information should no longer be pushed out from the ‘social media suite’…

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September 9, 2011 in Professional, Strategy

Mobile Device Operating System Profiles

Idea: Create login profiles for mobile device operating systems similar to the login profiles for laptop and desktop computer systems. This creates the ability to segment applications, data and metadata…

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June 24, 2011 in Personal

Lessons from the Dalai Lama

Recently I had the opportunity to hear His Holiness the 14th Dalai Lama speak in Dallas as part of the Hart Global Leaders Forum at SMU. The Dalai Lama, renowned…

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June 16, 2011 in Personal, Strategy

Cliffhangers Killed the Modern Commercial

Commercials are funny little things aren’t they? Sometimes hated, sometimes loved, sometimes searched for but mostly just ignored; commercials have become at times the bane of our existence. Outside of…

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May 19, 2011 in Professional, Strategy

Impact of Social Sentiment on Sales and Marketing

When Salesforce acquired Radian6 in March 2011 the social business world was all aflutter on what this meant for the cloud computing powerhouse and the Rolls Royce of social media…

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April 28, 2011 in Professional, Strategy

Foursquare for Healthcare

Foursquare Day 2011 (4/16) was bigger, better and bolder (check out that #4SQDay badge!) than in 2010. With over 3MM check ins to the service that day Foursquare experienced their…

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April 25, 2011 in Professional, Strategy

Social Media Marketing and Web 3.0

What if social media marketing was more about using your social graph to learn your socialnicity to better determine what products, services and brands you would be interested in and…

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January 6, 2011 in Professional, Strategy

Patient Compliance Reminders and Social Media

Ensuring that patients adhere to their specialty-drug therapy program is a manual, time intensive and sometimes ineffective task. The traditional methods of telephone calls and direct mail letters no longer apply to today’s social patient. The social patient needs to be connected within the communications medium they are most comfortable: social media. My idea reaches out and improves communication to the social patient: deliver program compliance reminders in a secure way (protect ePHI for HIPPA compliance) to the patient via a medium where they are most likely to consume the content.

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December 31, 2010 in Professional

Dreamforce Presentation & Salesforce.com Consultant Certification

December was a busy and professionally successful month for me as I was asked to co-present a session at Dreamforce ’10 and became a Salesforce.com Certified Consultant and a Salesforce.com Certified Administrator.

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October 13, 2010 in Professional, Strategy

#MCCSM Advisory Board Application

The Mayo Clinic Centre for Social Media (MCCSM) has crowdsourced the application process for the final 12 seats of their external advisory board. This blog post and associated video is my application.

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September 15, 2010 in Professional, Strategy

Flu + Foursquare = 2010 Flu Badge

Pharmaceutical manufacturers and wholesalers, Flu shot / medical providers and Foursquare product managers listen up; I have an idea for you!

Idea: Pharmaceutical companies and flu shot providers (or the CDC) should partner with Foursquare to create a Flu Badge that would be awarded upon a checkin including the phrase “flu shot”.

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September 14, 2010 in Professional, Strategy

Foursquare DYM: Defend Your Mayorship Specials

Foursquare product and business development managers listen up; I’ve got a great idea for you!

IDEA: Restaurants and retail locations should partner with Foursquare to offer DYM “Defend Your Mayorship” time-boxed discounts

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June 15, 2010 in Personal

Waiheke Island and the last day of our trip

Ferry boats and vineyards on the island

On our last day in Auckland we decided to take a ferry boat over to Waiheke Island and take in the beautiful scenery of the island and to wine and dine ourselves at MudBrick Winery and enjoy some more wine tastings before hoping on the flight home.

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June 15, 2010 in Personal

The amazing city of Auckland and its sights!

Rainforests, dance clubs and shopping

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June 15, 2010 in Personal

Glow worms and Black Water Rafting!

Arriving at the launch spot for our tour it all began to sink in for what we were about to do… we were about to take a tour in the caves of new zealand doing a combination of jumping, tubing, swimming and more all in an effort to see maggot secretions that glow in the dark while it was about 6 degrees centigrade outside (50 F) and with the water nearly freezing!

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June 15, 2010 in Personal

Māori culture, Huka Falls and geysers!

Te Puia, Huka Falls, and a fake geyser!

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June 15, 2010 in Personal

Zorbing and Shweebing

Upon arrival to Rotorua we drove out to the Agrodome to begin out adventure sports. First up? The zorb! For those not familiar with zorbing you are essentially placed into a huge plastic ball with a pseudo womb inside that is filled with some water (so you can fly around inside) and buffeted with air to cushion the ride down the hill. So, in 4 degree centigrade weather (thats about 40 degrees fahrenheit using a quick conversion) we changed into outré swimsuits and were driven to the top of the mountain to fall down it in our zorb balls!

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June 15, 2010 in Personal

Wifi? What is Wifi? Plus zigzags and ziggurats!

What is wifi? Plus zigzags and ziggurats and sheep!

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June 15, 2010 in Personal

ABBA + Madonna makes for an awesome wine tour!

Abba + Madonna + Jet-lagged Americans + Kiwis = Awesome Wine Tour!

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June 15, 2010 in Personal

Vegan food on Air New Zealand

Vegan + Air New Zealand = Impressive!

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June 15, 2010 in Personal

Crossing the International Date Line

My flight on 4 June 2010 to New Zealand from Los Angeles was my first time to ever cross the international date line. It is somewhat a weird experience to simply lose an entire day just by flying over a line; however, it does give me the advantage of being one of the first people in the whole world to see the sunrise each day!

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June 15, 2010 in Personal

Flavour-tripping Birthday Party

For Noah’s 28th birthday I wanted to do something special, unique, and with a tie-in to his passion for things like recycling, reusing products, and reducing waste while at the same time surprising our guests and awakening them, and him, to a brand new experience that they have never witnessed. From here, the flavour tripping experience was conceived!

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May 12, 2010 in Personal

Does fortune favour the bold?

I recently posted a status update on my LinkedIn profile which said “I hope that fortune favours the bold as I am making some bold moves lately”. Today I received a response from one of my connections via my inbox which read “There are old pilots and there are bold pilots, but there are no old bold pilots”, a quote by Chuck Yaeger. My somewhat quick-witted response read “Well then let us be glad that I am not a pilot but rather an adventurer!”.

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April 19, 2010 in Info

Advanced jQuery Functions

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February 19, 2010 in Info

Multiple Skins, tons of options

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January 19, 2010 in Info

A theme with fantastic options

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